Look, our marketing team uses Perplexity Pro for research and content drafting. Concerns:
From an SEO perspective: Google has said they don't penalize AI-generated content per se, but they do penalize low-quality content regardless of how it's created. Perplexity outputs tend to be factual summaries that aren't differentiated enough to rank well as standalone content.
Use it for research and fact-checking, then write original analysis. Don't publish raw Perplexity outputs as blog posts — it's both a legal and SEO risk.
@jurys_out_12 That sourcing concern is what worried me. So even though Perplexity says we "own" the output, if that output closely mirrors a NYT article, we could still face a copyright claim?
For enterprise users: Perplexity's Enterprise Pro plan includes additional data handling commitments (no training on your queries/outputs) and compliance features. But it does NOT include IP indemnification for outputs.
Compare this to Google Gemini (IP indemnity on Vertex AI), Microsoft Copilot (IP indemnity on Business/Enterprise), and Adobe Firefly (IP indemnity). Perplexity is behind the bigger players on IP protection.